NextGen Gaming Review

Founded in 1999, NextGen Gaming is today a part of the NYX Gaming Group formed as a result of acquisition and merger of NextGen & NYX Interactive late 2011. Headquartered in London with the international presence secured through its offices in Stockholm and Sydney, the company provides modern and customizable gaming solutions to operators worldwide including some members of the largest World Lottery Association.

NextGen Gaming is known as one of the industry’s leading platform agnostic providers of attractive and profitable repeat play Slots, guaranteeing entertainment for players and earnings for Operators. NextGen provides its innovative games to the gambling industry operators (both online and land based) and software providers based on the exceptional performance of the games (including the variety of slot applications) delivered to its partners across Social, Mobile, App Store, Online & land based markets. In May, 2012, NextGen received the inaugural EGR Magazine B2B Award for Social Gaming Supplier of the Year as the recognition of the company’s unique fully hosted social gaming application providing all tools to operators to run and operate a play-for-fun slot site on Facebook.

NextGen Gaming Software

The key advantage of NextGen Gaming offer compared to the market is its software adaptability which enables Operators to market the same premium Slots in both the Social and real money wagering environment. The slots content is delivered via any medium requested by the partners ranging from the land based markets to the online and social offer to the most recently updated mobile and App Store titles. The advanced Slots technologies such as true reel bounce, multiple feature sets, rich sounds and 3D design remain the company’s trademark guaranteeing players’ enhanced gaming experience.

NextGen’s Facebook software debuted at the turn of 2012 licensing a number of applications such as Trophy Slots, Slots Villa and Slots Point. The company’s social application is fully graphically configurable. The platform gives full access to operational back office and enables reporting of KPI’s, the lobby, games, integrated Facebook credits and key social features such as leaderboards, levels and badges, gifting, bragging; in a nutshell, everything an operator needs to go social.

The Social space offers also the NextGen’s well-known hit Slots such as Doctor Love, Mad Mad Monkey and 2012’s Snake Charmer and Merlin’s Millions Superbet available anywhere online. Social Media are increasingly perceived as a crucial marketing tool allowing operators to get an in-depth understanding of their player behavior in preparation for specific market sectors opening, reduce CPA costs and monetize their players outside of the Social environment.

As a leading independent provider of proprietary and branded slots, NextGen remains focused on games’ development and continuously builds its reputation as an innovator in the online gaming industry.

Fairness and Security

Though there is not much mentioning about the privacy policy and software security on the company’s website, the NextGen’s extensive list of renowned partners and references stands as a perfect recommendation of its services indirectly confirming the level of security and fairness.

The company’s Sales Director stated on the occasion of EGR Magazine B2B Awards Ceremony that the company’s platform enables full player data ownership. Additionally, the company employs over 50 experts and analysts devoted to upgrading the database of knowledge and delivering quality games to its partners. There is also a software and engineering department helping partners to integrate the games and refine their game engine capabilities as another confirmation of the company’s customer orientation and fair business practice.

Related Article:

NextGen Gaming - Interview with David Johnson and Arram Bekarian


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