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    840 votes / 8 casinos

A leader in the mobile gambling industry, Probability plc was founded in 2003 when it began manufacturing and operating gambling content for mobile users, but only in regulated markets. The company has offices in Gibraltar and the UK, from which it delivers a great gaming experience to smartphone users.

The company’s offering includes b2b and b2c services, with over 30 games, and thousands of supported mobile devices as well as several languages. Another great characteristic of this fast-growing company is the fact that it’s strictly focused on mobile gambling and does not engage in any other channels or types of service.

Video of Probability mobile games software.

Boasting an impressive client list, which includes the likes of William Hill plc, Paddy Power plc, and Ladbrokes plc, and operating in regulated markets doesn’t seem to stop Probability plc which is looking towards new opportunities such as those in the USA and Mexico.

More about the Software

The company keeps all its technology and maintenance in-house, developing games and doing marketing and creative in its London office, while keeping customer support, risk management and operations in Gibraltar. As it is at the moment, it generates most of its revenue through its B2C business, i.e. its LadyLuck brand which boasts over 1 million registered players and hosts a multitude of games for mobile users (including slots, bingo, blackjack, roulette), but it also relies on its B2B business which has both a white label service and a hosted platform offer for other regulated partners.

The white label offering for mobile network operators, app developers, and e-gaming affiliates/marketers includes tailored service with the biggest selection of mobile gambling games out there, extensive branding and marketing possibilities, networked progressive jackpots and bingo liquidity, various promotions and bonuses as well as great reporting tools, and a useful affiliate program. In addition to this, Probability’s white label clients won’t need to worry about the financial side of their business, as Probability will take care of collecting deposits and paying winnings to players.

For those who already operate in the e-gambling industry, this mobile software company has prepared a remotely hosted service platform that will provide them with access to more than 20 genuine mobile games through a simple, one time integration between the platforms. This part of Probability’s offering also involves the clients’ ability to choose the games for their mobile site, always have access to the whole portfolio of Probability’s titles and customize wagering parameters for each game. Most importantly, it’s worth keeping in mind that this service is available just to licence holders in Gibraltar, Alderney, Isle Of Man, the UK and Malta.

Fairness and Security

As a software developer that operates exclusively in regulated markets, Probability plc has to comply with good business practices, and numerous stringent requirements posed by the regulators whose licenses it has obtained - the Government of Gibraltar, where it holds a Remote Gambling Licence, and the UK Gambling Commission, from which it has obtained a Remote Operating Licence. All this makes play at Probability plc-powered venues carefree and enjoyable, giving their players a chance to enjoy mobile gambling to the maximum!


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