Playtech Acquires Funtactix

Software development company, Playtech, is looking to expand its position in the casual games sector, and as a means of doing so, has just finalized its third casual games deal since 2014. Following Plamee in 2014, and Yoyo Games in 2015, Funtactix serves as the most recent addition, acquired for an unknown sum.

Functactix particularly specializes in developing games which are based on well-known themes throughout the entertainment world. For example, this includes franchises such as Power Rangers, Mission: Impossible, The Hunger Games, and others.

Established in 2006, the company features offices in both Los Angeles and Tel Aviv, and is headquartered in New York. Just last year, the company launched its FTX Games publishing division, giving it the rights to publish major titles.

With Playtech’s acquisition of Funtactix, the Funtactix team will continue to publish games developed both in-house, and under the FTX Games division.

According to the company, “The Funtactix team remains focused on building FTX Games as a world-leading publisher of IP-based games, backed by Playtech's extensive internal game development resources.”

Chief operating officer for Playtech, Shimon Akad, commented, “The Playtech casual games division has a clear strategy and direction and we’re very confident it will continue to go from strength-to-strength.”

Akad further added that, “The acquisition of Funtactix, in addition to Plamee and YoYo Games, enables us to offer a complete suite of content and software to players, designers and third parties including some of the largest studios and brands in the world.”

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