Viral Interactive and Pragmatic Play Strike Content Deal

Viral Interactive and Pragmatic Play Strike Content Deal Viral Interactive, casino and betting solutions provider, has just struck a deal with Pragmatic Play, allowing its mobile and desktop content to be integrated across many of its online platforms. The multi-channel supplier will now have complete access to Pragmatic’s full library of mobile and desktop games, which consists of more than 150 titles.

Its collection includes a number of popular titles. Just a handful of the acquired games will include Fruit Slot, Glorious Rome, Aladdin’s Treasure, Bee Land, and 7 Monkeys.

According to CEO of Viral, Daniel Eriksson, “As a business, we shall continue to invest in the best casino player experience for our players, of which our products shall be showcased at the forthcoming iGaming Super Show in Amsterdam. Therefore, in partnering with Pragmatic Play, who are continuously launching new and exhilarating games, we have ensured that our players have access to an impressive library of games that meets players’ needs today and for tomorrow.”

Pragmatic Play, regarded as one of the fastest-growing providers of casino games adapted for mobile and desktop formats, offers 150 proven slot games, and 80 mobile games, all of which have now been lent to Viral Interactive.

Head of Sales & Business Development for Pragmatic Play, Yossi Barzely, is pleased with the recent arrangement as well: “Viral operates a number of popular casino websites and we are delighted that they share our vision to provide players with the best casino gaming content for both desktop and mobile gaming.”
  • I'm not familiar with these groups but I have played many of the games that they have now acquired, sadly though none of them are particular favourites of mine. I wonder if perhaps they are more interested in acquiring the talent and intellectual property than the particular slot games themselves. I'd like to see many more top tier slot developers in the hope of seeing more truly exciting and innovative games, so I hope this pooling of talent helps with achieving that!

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