Yggdrasil Hard at Work with New Games, Licensing and Cash Race
The end of May saw the launch of a new 3D Video Slot called Monkey King. The monkey grants free spins, sticky wilds, winning streaks and more.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, had this to say of the innovative new title, “Our new game Monkey King is based on an enduring legend in Chinese folklore and is one of our most feature-packed games ever.
“We add something new and unique to all of our slots, and this time our players have a chance to win big following a visit from the Monkey King.
“The game looks absolutely fantastic and is set to become one of the biggest games of the year. We are excited to see it played across the many operators who have turned to Yggdrasil for the best slots content in the industry.”
The company started off the month of June as the recipient of the award for the Slot Provider of the Year at the EGR B2B Awards in London. They’ve also been granted a B2B remote gambling license from the Gibraltar Licensing Authority this month. This means that the Yggdrasil platform will now be available to operators in Gibraltar.
Commenting on the Gibraltar license, Elmqvist said, “The Gibraltar licence really is an important piece of the jigsaw for Yggdrasil. We’ve had great success in Malta and things have been going really well since we received our UK licence in December.
“Gibraltar is a hugely important jurisdiction with a large number of major operators and we are delighted to become part of the Gibraltar e-gaming community.
“We’ve established a point of difference compared with other suppliers which will help us achieve our aim of becoming the best supplier in the industry.”
Most recently, the company announced the launched of yet another new Slot entitled Bicicleta to coincide with the European Championships in France this summer. In light of its new gaming license, the Slot will launch in Gibraltar, Malta and the UK all at once.
Bicicleta launches along with the provider’s BOOST™ promotional tool, Cash Race. This gives operators the ability to offer a mystery prize, which may be triggered with any real money spin.
Yggdrasil’s own Cash Race promotion is scheduled for half-time of the opening game of Euro 2016 giving players the chance to spin and win €1,000 of a €10,000 prize pool funded by the provider.
Elmqvist said, “We cannot wait for the big kick off in France, and the launch of Bicicleta is only going to make the summer of sport even more memorable.
“There are huge opportunities during major football tournaments to drive sportsbook traffic to slots, and Bicicleta is the ideal product to do exactly that. We expect it to become a fan’s favourite very quickly.”
“The launch of the Cash Race tool during the first match of the Euros is set to be our biggest launch ever and our team has been working extremely hard over the past few months to prepare.
“We expect participation in the network campaign to be far higher than normal peak time traffic, and we have run a series of beta tests to ensure everything runs smoothly. We love taking on big challenges and it is this which separates Yggdrasil from the crowd.”
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