Caesars Interactive Entertainment, Inc. will continue its successful collaboration with NYX Gaming Group, as per recently signed agreement between the two long-term partners. The focal point of this deal concerns the decision made by CIE to further expand their working relationship through re-launching CaesarsCasino.com on NYX's award-wining Open Platform System.
This agreement will not only serve to strengthen the already existing professional bond between the two industry giants, but to also lay the foundations of future productive collaboration which will certainly contribute to the state of online gambling in the US and specifically New Jersey.
CaesarsCasino.com officials are very pleased with this deal, hoping to further develop and improve their player marketing and loyalty services, as well as to integrate into the casino's featured content some of the top quality NYX desktop and mobile games.
''CaesarsCasino is excited to be supported by an award-winning and deeply-functional platform in NYX's OPS'', said Marco Ceccarelli, Senior Vice President and Chief Information Officer for CIE. ''The platform and games will undoubtedly be catalysts for future growth in New Jersey.''
Kevin Vonasek, NYX's Chief Product Officer Americas commented that NYX considers CIE to be a key partner crucial for their marketing strategy aimed at expanding the business beyond New Jersey and across the US.