Caesars Interactive Entertainment to Re-launch their Online Casino Brand on NYX's Market Leading Platform

Caesars Interactive Entertainment to Re-launch their Online Casino Brand on NYX's Market Leading Platform Caesars Interactive Entertainment, Inc. will continue its successful collaboration with NYX Gaming Group, as per recently signed agreement between the two long-term partners. The focal point of this deal concerns the decision made by CIE to further expand their working relationship through re-launching on NYX's award-wining Open Platform System.

This agreement will not only serve to strengthen the already existing professional bond between the two industry giants, but to also lay the foundations of future productive collaboration which will certainly contribute to the state of online gambling in the US and specifically New Jersey. officials are very pleased with this deal, hoping to further develop and improve their player marketing and loyalty services, as well as to integrate into the casino's featured content some of the top quality NYX desktop and mobile games.

''CaesarsCasino is excited to be supported by an award-winning and deeply-functional platform in NYX's OPS'', said Marco Ceccarelli, Senior Vice President and Chief Information Officer for CIE. ''The platform and games will undoubtedly be catalysts for future growth in New Jersey.''

Kevin Vonasek, NYX's Chief Product Officer Americas commented that NYX considers CIE to be a key partner crucial for their marketing strategy aimed at expanding the business beyond New Jersey and across the US.
  • NYX got their NJ license quite a while ago and since they own Amaya now, its quite expected that NYX content becomes available at Caesars. I doubt those games will be available in all of the US anytime soon, but in those states where online gambling becomes legal Im sure it will become available pretty soon. As I recall, NYX was quite prompt to apply for NJ license and was among the first providers to get it. Also, regarding content size and quality, I personally find NYX above the competition.
  • But how long will it take them to be able to do that across the us it will probably take years...but needless to say it is good news to hear it is about time that Ceasars Casino good luck to Ceasars rose

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