Content Deal for iSoftBet and Pragmatic Play

Household name among the online casino industry, iSoftBet, has just landed a content deal with Pragmatic Play, B2B provider of desktop and mobile games, boasting a library of over 150 titles.

The London-based gaming provider will gain access to Pragmatic Play’s full suite of online games under its Game Aggregation Platform (GAP), which consists of a combination of table games, in addition to both original and branded slots.

Pragmatic Play’s gaming suite will be added to iSoftBet’s GAP, along with a multitude of other third-party games, which it has amassed over time via its portfolio, which provides for easy integration. In fact, it has acquired gaming content from over 20 software providers.

In reference to the recent partnership, iSoftBet Head of Business Development, Michael Probert commented, “We are always looking to enhance our product offering, and the addition of Pragmatic Play's content is particularly great news for our customers. Pragmatic’s slots are famous for being innovative and popular in the industry, and it is a pleasure to partner with a company which shares our values of creating the very best experience for customers.”

Furthermore, Head of Sales and Business Development for Pragmatic Play, Yossi Barzely, added, “Integrating with iSoftBet’s suite of games marks a significant milestone in Pragmatic Play’s continued development. With this partnership, we expect to offer our clients an exclusive gaming experience and access to one of the best online slots libraries in the world. With iSoftBet’s great track record in the business, we are expecting a long fruitful partnership.”

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