Gaming Media Group has announced the appoinment as head of customer acquisition of Mary Griffin, former general manager of online and affiliate marketing at the Ladbrokes gambling group.
Griffin's appointment follows increased investment by Gaming Media Group in fixed price offline and online campaigns. She will head up customer acquisition across all products at Gaming Media Group including PokerHeaven.com, CasinoJoy.com, BingoJoy.com and HeavenAffiliates.com, and will manage the affiliate, SEO and media buying teams.
Having left Ladbrokes on 20th February, she assumed her new responsibilities at GMG on 2nd March and now reports directly to CEO Crispin Nieboer.
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