The highly interactive and customisable Internet casino offering is inspired by Lucien Barrière’s own bricks and mortar casinos across France, creating a virtual replica of the group's world-famous casino in Deauville. It uses proprietary software developed by Barrière Interactive Gaming, and will be marketed as an extension of the Lucien Barrière brand.
Marketing plans include promotion through banners on the site and via links on various sites owned by the group, with the UK as the main target initially. A seven-figure sum will be spent on marketing, public relations and advertising, and Skywrite Communications has been commissioned to advise, co-ordinate and implement the online and offline communications strategy.
Starting this (March) month the campaign spans print, online media and outdoor activity, leading with the message “Is it real or virtual? Both, actually.”
Featuring an image of a ‘real person placed in the virtual LeCroupier.com world, the creative offers the proposition that the online experience is so real it is almost like being in the Lucien Barrière casino in Deauville.
The transvision outdoor campaign will be a 20-second version of the main LeCroupier.com available online.
Launched Thursday, the print campaign runs in The Metro, national and lifestyle media such as Esquire, GQ, OK and Heat and gambling titles.
The outdoor campaign is scheduled to go live on 6 April 2009 and run for two weeks, running in 16 train stations across the UK, including London Victoria, Birmingham New Street and Glasgow Central.
Announcing the launch, Jon Strock, Chief Operating Officer for LeCroupier.com said: “With our 47-year heritage in managing 40 land-based casinos, LeCroupier.com is uniquely positioned to provide the best online casino in the market. With the first truly 3D online casino, featuring life-like avatars and the possibility to interact with other players, we are confident that LeCroupier.com will be the next generation in online casinos. Anyone entering LeCroupier.com will be able to immerse themselves in the same fun and sophisticated environment they would enjoy in the real-life Lucien Barrière casino in Deauville.”
With the UK the only market with clear legislation, regulation and authorisation of online gambling, a ‘for cash’ version of LeCroupier.com will initially only be launched to the UK market.
Lucien Barriere plans to expand LeCroupier.com with further offerings going forward, including poker, betting and a mobile version.
All News Categories
- General Gambling News (6875)
- Gambling Law & Society News (3451)
- Casino Games (3081)
- Casino Software (2923)
- Land Based Casino News (461)
- Promotions & Bonuses (304)
- Casino Banking (200)
- Casino Tournaments (111)
- General Poker News (53)
- General Sportsbook News (41)
- General Bingo News (38)
- LCB News (36)
- LCB Approved Casinos (21)
- Casino Warnings (18)
- Bingo Software (11)
- Bingo Games (9)
- Predatory Terms (6)
- Online Poker Tournaments (5)
Most Viewed ArticlesSee all
Live activity feed
"for depositing players only: https://www.slotsmillion.com/en/promotions/halloween-2016/ can u save the stick man answer: first virtual reality online casino i clicked on 'GIVE IT A try' and gave the answer to live chat i was the 1st personwith the correct answer!! i got rewarded 4 bonuses: 25 free spins 25 free spins 25 free spins 75% deposit bonus GLA :) "READ
"Hi Cohiba, Thank you for sharing your information, I appreciate it. Your post makes it seem that no one has been in contact with you. You have had relationships with our casino hosts and I am sorry you aren't happy now. Obviously, we want to do the best we can by you. You have invited others to NOT play with us and I think it's only fair to share what your account says. I see you have received a little over an 80% bonus match on your deposits in addition to a 28% in VIP gifts, that's 110% back. And as you stated, we have paid all of your big wins (congratulations!). You also have 50 Free Spins credited to your account each week with our Free Spins Friday Bonus. Please don't hesitate to let me know if there is anything else I can do to try to make you happy, as you are a valued member of the BetChain family, firstname.lastname@example.org or our livesupport is available anytime. Best, Brian"READ
"Hi Everyone! We have some good news! Fresh amazing games have recently become available at our casino: "FairyTale Legends: Red Riding Hood" by Netent, "Paranormal Activity" by Isoftbet and "Twerk" by Endorphina! Feel free to check them out and have some great time playing! ;) Besides, don't forget you can always drop me a line if you need assistance. Have a good day! Das ist Casin Team"READ
lcb activities in the last 24 hours
- new members
- members online
- guests online
- new posts
- free games played