Bodog teams up with Haydock Sports

The Bodog Internet gambling group has enhanced its Asian expansion ambitions by teaming up with Asian online gaming operator Haydock Sports Limited, owners of the high increasingly high profile 9play brand.

Headquartered in Manila, the capital city of the Philippines, Haydock Sports is led by managing director Ian Dunning, who was previously a senior executive with the Asian operations of the Victor Chandler group and therefore brings a world-class team and vast regional experience and expertise to the table.

"We knew that Bodog was considering a number of potential licensees, but we were confident that Haydock would emerge from the exhaustive diligence process as the premier choice of partners in the region," says Dunning. "Obviously, we were pleased to be right."

The license arrangement between the Antiguan-licensed Bodog group and Haydock provides an exclusive license to the Bodog brand for online gaming within Asia, and access to a wide portfolio of creative assets and resources. The agreement additionally provides mechanisms to cross-license proprietary technologies that will benefit both parties and, ultimately, their customers.

"The Haydock team brings over a century of industry experience, coupled with deep regional expertise. Asia is not a market for the faint of heart, but we are absolutely confident that the fusion of the powerful Bodog brand and technologies with our infrastructure and expertise will be simply unstoppable. The synergies are tremendous," Dunning remarked.

Haydock Sports has been operating in Asia since 2006 under the authority of an Interactive Gaming License issued by First Cagayan under the laws of the Republic of the Philippines. Haydock operates the growing 9play.com group, which offers sportsbook and casino products in Chinese and in English to the Asian market.

"We expect to have a Bodog suite of products in-market prior to the start of the next European football season," says Dunning. "The excitement of the staff and of our partners to the news has, frankly, been overwhelming – the game is about to change in Asia."

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