Italian betting market on rise

Times may be tough, but the Italian betting market continues to deliver growing revenues, according to the latest numbers from the Italian regulator AAMS which announced this week that the latest quarterly statistics show that overall wagers rose 9.2 percent to Euros 13.2 billion.

Italian gaming company Lottomatica shares rose nearly 4 percent and those of SNAI were up more than 6 percent when the numbers were made public.

"The figures are still positive if not at the rate of last year.... but they are still growing," a Milan analyst noted, referring to Lottomatica's scratch-card concession.

Sports betting data is positive for Lottomatica, too partly because it is less exposed to horserace betting, which has suffered a decline since 2008.

SNAI benefited from the upward trend in overall bets, analysts say.

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