GameAccount in white label deal with Players Gaming & Leisure

The UK skill games developer and provider GameAccount has announced a white label deal designed to supply US-based firm Players Gaming & Leisure with online skill games at the newly launched Grand Casino and Domino

The deal will see GameAccount’s popular games such as dominoes, multiplayer blackjack and backgammon made available primarily to Asian and South American markets, repackaged and rebranded under the dual banners of Grand Casino World and Domino World.

The first of the sites officially launched on Friday 10th April, a particularly lucky day according to the Asian art of Feng Shui, with Domino World due to launch next week.

GameAccount will provide software and support for the sites while Players Gaming and Leisure will be responsible for marketing and member acquisition. The deal is the first white-label arrangement for GameAccount in two years, after a decision to concentrate on their rapidly expanding European network.

Henry Leong, Players Gaming & Leisure President commented: “We are very pleased to be joining forces with a company of GameAccount’s skill-gaming expertise and knowledge and look forward to venturing together into the promising markets of Asia and South America. We have high hopes for future growth, particularly in these new territories – it’s a very exciting time.”

Per Petersen, GameAccount Marketing Director said: “We expect this relationship to be fruitful for both parties, and for our first foray back into white-label skill-games provision for over two years. After recent deals which have seen an increase in our European presence, we are looking forward to pushing our popular skill-games further afield.”

GameAccount was launched in 2002 and is a head-to-head skill-based gaming provider for regulated sportsbook, casino and poker operators seeking a single-wallet skill gaming solution. GameAccount powers skill games at online partners such as William Hill, Sportingbet Europe, Stan James, Victor Chandler International, BlueSquare, Boylesports, Paddy Power and Gala Coral.

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