Bookies playing the online odds with search engines

In it's first Quarter 1 2009 report on search marketing, specialist Clickthrough Marketing this week notes that against all the current economic odds, the major online betting companies are more than holding their own in a business sense. One of the reasons is undoubtedly that the gambling sector has learned the importance of online marketing, and is increasingly playing the game with the search engines to win punters and new business, and promote major events.

Clickthrough claims that recent research has indicated that at least 50 percent of traffic to a website now comes through the search engines and paid search. Consequently, it is those companies who can dominate the search engines rankings who stand to win the business. The company's latest report shows the methods that betting companies are using to capture the attention of online users, and hence market share, during Q1 2009.

The Q1 2009 Gambling Sector Report gives a detailed insight into the search phrase landscape for the online gambling sector in the UK market. It compares the main broad types of gambling related phrases: Poker, Bingo, Gambling, Betting, Casino, as well as assessing the cost per clicks for the top 90 percent of searched on key phrases.

The report then goes on to compare the percentage visibility scores between all the major online gambling players in Pay Per Click. Leaders of the PPC race were William Hill, 888, Bet365, BetFair and Virgin Games.

The report also examines why Google is ranking gambling websites for natural search terms for all the key phrases – and presents a comparison chart showing leading players on natural rankings.

Clickthrough are offering the report f.o.c. at

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