Shoe company to sponsor Bluff Media awards

Top poker industry magazine owner Bluff Media has added a new sponsor for its 2009 Player of the Year Awards. Lugz Footwear will be presenting a custom built Orange County Chopper motorbike to this year's winner.

Eric Morris, one of the Bluff founders, said the company was delighted to add Lugz to the prestigious occasion. "We're proud that we've been able to attract a non-industry sponsor to help increase the prestige of the award," he said.

The Bluff Magazine Player of the Year is awarded to the poker player who has the best results over the course of an entire calendar year. Points are awarded for each tournament finish based on the tournament buy-in and the size of the field. Previous winners include Phil Ivey, Chad Brown and reigning Player of the Year John Phan.

"Lugz is very excited to be sponsoring Bluff Magazine's Player of the Year Program," said Larry Schwartz, a Lugz senior executive. "The aggressiveness of these players and the pride they take in their craftsmanship is such a synergy of our own brand."

The bike was built in 2006 by Orange County Choppers and was revealed to the world during episodes of Discovery Channel's American Chopper.

Michael Binger currently leads the 2009 POY race but Bertrand Grospellier, Jeff Madsen and Scotty Nguyen are all in contention.

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