10 branded games for Betfair

The global betting exchange company Betfair has signed up for 10 branded games from Dublin-based gambling software provider Cryptologic. The multi-year deal will see the first five games available to Betfair's two million registered customers before the end of the Q2 2009, with the remaining games to follow in the third and fourth quarters.

The games will be made available to Betfair through Orbis Technology's Open Bet Fixed Odds Games (FOG) platform. CryptoLogic announced a deal with Orbis in December 2008 as part of its successful strategy to expand its channels to the Internet gaming market (see previous InfoPowa report).

"CryptoLogic's new relationship with Betfair is excellent proof of the potential of our 'build once, license often' business strategy," said Brian Hadfield, CryptoLogic's President and CEO. "CryptoLogic's branded slot games are both popular and profitable, and today that leads yet another top global gaming brand to join CryptoLogic's growing list of customers."

Betfair has reportedly been very pleased with its partnership with Orbis, through which it has delivered the popular Betfairarcade.com and Quickplay games. The CryptoLogic products will sit online beside the 75 games already delivered in the Arcade.

"Betfair is excited to make CryptoLogic's casino games available to our two million registered customers," said Albert Tapper Head of Arcade / XG. "Betfair is all about offering customers unprecedented choice, value and control, and CryptoLogic's market-leading slot games will add to that experience."

CryptoLogic and Betfair have worked together in the past, dating back to 2004 when Betfair launched www.betfairpoker.com using software licensed from CryptoLogic's subsidiary, WagerLogic Limited.

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