Swedish Internet skill games provider Jadestone has clinched another deal with a major online gambling company, signing up the international betting group Betfair for its multiplayer gaming networks DiceArena and GamArena.

Betfair will integrate to the DiceArena gaming network after the summer, joining distribution partners such as Bwin, Nordicbet, PAF and Gala Coral. The DiceArena network has seen steady growth since its hard launch in Q1 this year and together with the GamArena network has helped Jadestone to record a year on year increase in unique cash player numbers of an impressive 116 percent.

Steve Ives, Managing Director of Betfair Games said: “Betfair is very excited to reach agreement with Jadestone to offer their DiceArena platform to our two million registered customers.”

“We are very pleased to announce Betfair as a future partner on the expanding DiceArena network,” said Andrew Pegler, UK Director at Jadestone. “We are proud of our existing partner portfolio and Betfair represents another top tier operator keen to tap into our supply of next generation multiplayer games.”

In partnering with Betfair, Jadestone anticipates a significant increase in the player liquidity levels of its DiceArena network that is already benefitting from its strategy of creating robust iGaming networks and gaining synergies from interconnecting their liquidity.

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