Sportingbet to sponsor World Series of Snooker

Major Internet gambling group has signed a three year sponsorship deal with the World Series of Snooker, generating substantial promotional opportunities throughout the world.

In terms of the agreement, the Series will now be known as the World Series of Snooker, says world champion John Higgins MBE, joint creator and executive director of the Series.

”We are delighted to announce as our partner for the next three years," said Higgins. "Both myself and CEO Pat Mooney have been impressed with the enthusiasm and creativity shown by the team at

“Like ourselves, they see the growth potential of this sport in Europe and it is our intention to further develop our existing events, bringing the total number of events staged in season 2009/10 to seven locations.”

Andy McIver, chief executive, commented: “We are proud to be associated with the World Series of Snooker - it is an ideal partnership of two growing businesses in a growing market - a rarity in the current economic climate. We look forward to a long and successful association.”

The Series is invitational and the events gather the world’s best players from the top 20, together with occasional wild cards as well as local players in various locations throughout Europe.

Now in its second year, the Series was developed in response to the growing popularity of snooker in Europe and the lack of live events available to fans.

Higgins added: “We will be trying new concepts this year both with our partners and with the presentation of the early stages of our events. However I can assure all that we will be holding true to the best traditions of professional Snooker”

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