Rileys Ltd signs with Million-2-1

Rileys Ltd, a major snooker and pool club chain in Britain, has signed with gambling software provider Million-2-1 in a deal which will see the company manage Rileys’ mobile marketing campaigns in addition to offering its customers mobile and online casino gaming.

Million-2-1’s mobile service offers Rileys’ customers the chance to play popular Wagerworks titles such as Elvis Top 20, Hi-5 and Ooh Aah Dracula, and will be expanded in the future to offer Rainbow Riches, Cleopatra, Monopoly and Cluedo.

Million-2-1 will also handle Rileys mobile marketing which includes organising exclusive prize draws and competitions as well as informing customers of special offers at their local Rileys club.

For online gaming, Rileys members will have access to a host of the best casino games including poker, blackjack and roulette, along with top performing slots such as Battleship: Search and Destroy, Da Vinci Diamonds and Triple Fortune Dragon.

Rileys members will be able to take advantage of exclusive offers and bonuses to be used both online and on the mobile platform.

Simon Murphy, Commercial Director at Million-2-1, said “This partnership demonstrates the versatility of Million-2-1. We are able to offer Rileys unrivalled experience and expertise in mobile marketing, as well as allowing their members access to the very best in mobile and online gaming.”

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