PMU to team up with Tote Ireland

The French state horseracing monopoly Pari Mutuel Urbain (PMU) is the latest French operation to position itself for the liberalisation of French gambling early in 2010, signing an agreement this week with Tote Ireland which will allow account holders to bet into live pools on French racing.

The deal could have positive implications for the international online betting exchange Betfair, which inked a deal with Tote Ireland last August (see previous InfoPowa report) making Irish Tote pool betting, traditionally only available track-side at Irish race courses, available to Betfair’s 2.1 million international customers.

Bets will be taken via the Tote Ireland website and call centre, as well as at Irish racecourses.

“PMU have been betting into our pools for three years now and this is a great opportunity for Tote punters to gain access to the PMU pools," said Tote Ireland chief executive Alexis Murphy. "The coverage of French racing continues to improve on both At the Races and Racing UK and should further boost interest in this offering.”

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