Bodog and Haydock Sports deal comes to fruition

Manila-based and First Cagayan licensed Haydock Sports has launched its Asian-facing website, complete with a live dealer casino by Entertasia, and in English and Chinese language options.

The launch is the fruition of a deal signed earlier this year between Bodog and Haydock Sports with the Asian market in mind (see previous InfoPowa report). Haydock's 9play brand has now been absorbed into the better known Bodog offering.

The Bodog Brand is licensed exclusively in Asia to Haydock Sports Limited, which has been operating in Asia since 2006. It is headed up by the former Managing Director of Asia for Victor Chandler Ltd, Ian Dunning.

The move into the Asian market follows a Bodog agreement some 18 months ago to license its North American brand to the Morris Mohawk Gaming Group based in the Mohawk territory of Kahnawake, and lead by Olympic kayaking champion Alwyn Morris.

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