David Trunkfield - the new head of gaming

International professional business services group PricewaterhouseCoopers has announced the appointment of David Trunkfield as the new head of gaming for the United Kingdom.

Trunkfield has been at the firm for eight years and was previously the leader of travel and leisure within the firm’s strategy group. At the firm, he has provided strategic advice, commercial due diligence and market reviews to a wide range of clients in the gaming sector, including Gala Coral, Rank, Genting, Sisal and GTECH.

“During my time looking at the industry, the nature of gambling in Britain has shifted substantially, mainly due to regulatory changes and an increase in the number of gambling products available,” Trunkfield said.

“The interplay of these structural changes with the recession has led to gaming companies facing many challenges.”

Prior to PwC, Trunkfield worked at the COBA Group, a boutique strategy consultancy.

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