Most visible sites for US searchers

The Internet research company Greenlight, which last week published the results of a visibility survey on online poker operations , has released similar statistics related to online casinos.

The firm's findings are based on Google US first page results from searches using commonly deployed search terms such as ‘casino’, ‘online casino’, ‘casino games’, ‘online slots’ and 'Internet casino'.

888.COM (70 percent), Spin (62 percent) and Mansion group's (55 percent) topped the list as the highest visible casino sites to American web users, and therefore most search engine optimised in the Google search engine context, which attracts 90 percent of Internet searches.

Many of the names on the list are not operational Internet casinos but casino information portals.

Skipping the information portals, came seventh, scoring 30 percent; followed by Littlewoods (24 percent), Stanley (24 percent), William Hill Casino (13 percent) and Cryptologic's (13 percent). The popular 32Red came in at 13th place with 10 percent).

As was the case with Greenlight's online poker study last week, Wikipedia - the online encyclopaedia - scored remarkably high, coming in at 5th place on 47 percent due to link liquidity.

The most popular search terms typed in by Internet users in search of online casinos were 'casino' at 59 percent, 'online casino' at 10 percent, 'casino games' at 4 percent, 'online slots' at 2 percent and 'internet casino' at 1 percent.

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