Royal Ascot a great marketing investment for Betfair

Britain's society horseracing event of the year - Royal Ascot - is currently running, and giving massive publicity returns to its new five year, million sterling sponsor Betfair, according to reports in the UK media.

Betfair was able to name its terms to the Queen's course in the agreement, and the betting exchange made sure that it secured all external advertising branding rights.

Not only does the online betting exchange have a banner every 25 feet the length of the seven-minute walk from the station to the lush course – replete with half-a-dozen Betfair arches along the way – but things will become even bolder, brasher and brassier, reported The Guardian newspaper.

That is because Betfair's branding will be placed above every one of the stalls on Gold Cup day....and every one of the stall-handlers will be compelled to wear a Betfair branded bib.

It is a canny marketing ploy from Betfair, which through the deal is ensuring every BBC television viewer becomes acquainted with the gambling operator's business. Even in the currently depressed sponsorship market the infiltration of the Beeb, despite it's traditional abhorrence of advertising, suggests that Betfair achieved a real bargain in its sponsorship deal with the course.

Another name familiar to both online and land gamblers will be Ladbrokes, which sponsored Ladies' Day at Ascot and reportedly hopes this will turn the event into Day.

Live activity feed

Swipe left or right to see more

lcb activities in the last 24 hours

  • 35
    new members
  • 577
    members online
  • 16397
    guests online
  • 110
    new posts
  • 8659
    free games played
Join the club

Highest Community Rated Online Casinos

Swipe left or right to see more

Latest forum posts

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language
Search Results