The UK operations of the IGT group have restructured mobile and internet gaming activities to better integrate the British division of online gambling software developer Wagerworks and the recently acquired Million-2-1 gaming mobile gambling operation.
The restructuring sees the UK division of WagerWorks taking responsibility for the sale and distribution of the Barcrest Group game content in remote gaming markets (interactive digital television, mobile gaming and internet gaming markets); and the IGT game content in mobile gaming markets, developed utilising the Million-2-1 mobile gaming platform.
The game development strategy at WagerWorks has been to supply a mixture of well-known consumer brands coupled with internet versions of IGT “killer” brands, such as Cleopatra. WagerWorks will now also leverage online versions of successful game titles from Barcrest Group, offering streams of game content in interactive digital television, mobile gaming and internet gaming markets.
Million-2-1 will continue to focus on interactive services for media organisations and land-based retailers, using mobile solutions to deliver new revenue streams. This includes prize competitions, mobile marketing campaigns and lotteries for the UK and international markets.
Also announced is the appointment of Simon Murphy to the position of Head of Business Development for WagerWorks. He joins WagerWorks from Million-2-1 and will be responsible for developing commercial relationships with key clients across mobile gaming and internet gaming products alongside the existing WagerWorks team.
Robert White, Vice President, IGT-UK said, “This restructure streamlines our current sales and distribution process and enables us to offer an integrated remote gaming solution to our partners through one business relationship. It is also consistent with our game development strategy of offering great game content across multiple channels, including mobile and internet. By developing new branded content and continuing to access the best games from land-based environments I am confident we can further strengthen our games portfolio and our position as a leading content supplier.”
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