Interactive television gaming group set to launch casino on UK terrestrial television

The dynamic interactive television gambling group NetPlayTV plc has it's next venture lined up - an initiative aimed at exploiting more enlightened media guidelines in the UK by launching the first interactive gambling offering on UK terrestrial television.

The move takes advantage of a recent Ofcom (the UK media regulator) decision to reclassify gambling programs as teleshopping, allowing distribution between midnight and 06h00 over major public television channels.

The venture will involve successful subsidiary, which recently reported very positive results that included growth of 80 percent (see previous InfoPowa report).

NetPlay's media partner in the new enterprise is not presently known, but the company already has a distribution agreement with Channel Five which would appear to be a logical extension.

In his CEO's report on the company's latest results, Martin Higginson claimed that live interactive gambling outperformed digitised gambling by a factor of 6 to 1.

The company also has plans for the retail betting sector. In his CEO's report this week, Higginson said: "We are today in advanced talks with a major international betting shop chain about deploying our live games into their retail outlets."

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