Perform has signed up major UK bookies

The international digital sports specialist results provider Perform has signed up major UK bookies Ladbrokes, Paddy Power, Unibet and Sportingbet, agreeing to provide over 4 000 premium international sporting events each year through its live internet TV service Watchandbet.tv.

Perform already has in place white label arrangements with Bet365, Betfair and William Hill, enhanced by Perform's recent series of high-profile internet sporting rights acquisitions that includes over five hundred FIFA 2010 World Cup qualifier matches, the UEFA Cup, Copa Libertadores and Copa Sudamericana, more than fifty ATP Tournaments and a range of matches from the English Football League and Carling Cup.

Ross MacEacharn, managing director of watchandbet.tv, said: "There is an increasing need for bookmakers to evolve their product to keep up with their consumers' demands and drive new revenue streams. Research shows that customers are much more willing to bet on action that they can actually watch live, so we are providing bookmakers with additional content and their customers with exciting, premium sport from around the world."

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