Push Technology Ltd, a supplier of next generation, Web 2.0-enabled push technology, has announced that online gambling group bet365 has successfully deployed its Diffusion 2.0 enterprise-level push technology to support the introduction of its new fixed odds, financial betting offering.

The technology has the capability to stream volatile pricing information securely and in real-time over the Internet to any net-connected device.

Bet365 is using the Diffusion solution to stream real-time odds over the Internet for a new financial fixed odds online betting product. Due to the volatility of the price on the underlying financial instruments, bet365 needed a solution that would ensure the end-user always has the latest odds.

Martin Davies, bet365's Chief Technology Officer says: "It was essential that we could support the launch of our new fixed odds online financial betting service with a real-time communications infrastructure that would give our customers immediate access to the latest pricing.

"Having looked at a range of different options, it was clear that only Push Technology's specialist solution could provide us with the performance and technology leadership we demanded. Diffusion not only handles the increased volatility of real-time financial pricing, but also gives us the scalability and ease of implementation we needed. Working with Push Technology has also helped us to unlock significant operational savings thanks to improvements in our bandwidth and infrastructure usage."

"Bet365 clearly understands the importance of providing its customers with real-time access to fixed-odds online pricing, but they also wanted the assurance that comes from working with an enterprise class two-way communications technology that could handle its significant volumes of data efficiently," commented Sean Bowen, Push Technology's Chief Executive Officer.

Bet365 is a major international online gambling group with over 2.8 million customers in 140 different countries. The Group employs over 900 people and is the UK's 16th largest private company.

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