MCHI wins major advertising deal with international betting exchange

Marketing media in London are reporting the award of a GBP 7 million advertising contract by international online gambling group Betfair this week to the MCHI agency.

The agency, a joint venture between CHI & Partners and WPP's Group M, landed the business in a final shoot-out against the incumbent, WPP's Maxus, reported Brand Republic, adding that Betfair is planning a significant increase in media spend, has briefed agencies to make it "the betting person's first choice", and is anxious to position its online poker site to appeal to a younger generation of players who have grown up with the Internet game.

The account centres on the UK, but the brief hinted that there may also be an international element.

Live activity feed

  • No avatar a112
    "The new site, as well as new husband: it is necessary to know how to used it!  First you need Find out what buttons to push for to get what you want. Proper use of these buttons then make your  life together  more comfortable. Then it will be sweeter in the end. The new site is a  "very attractive person"'   with good "character", without more bugs and  bells and whistles. I had  examined this site  - I rather like him! And may God grant you peace and happines!"
    READ
  • Index
    "Well, there's no strategy for winning from slots but like I said before ; when you hit big win just skip to other game etc and check the games with a high RTP (return to player) but most of all, follow your instinct! Expect to lose and when you win, you can enjoy your victory and maybe do a victory dance. ;) I think somewhere in this forum there's a topic with favorite games and you can gain some info about them. Personally I think Mythic Maiden, Magic Portals are the best games to wager the bonus.  "
    READ
  • Index
    Super 7

    Super 7 Blackjack

    4.4
    / 79 votes
  • Index
    Yakuzaslots

    Yakuza

    4.2
    / 2 votes
  • No avatar a112
    Barbary coast

    Barbary Coast

    4.7
    / 2341 votes
  • No avatar a112
    Mr vegas

    Mr Vegas

    4.7
    / 1197 votes
Swipe left or right to see more

lcb activities in the last 24 hours

  • 38
    new members
  • 509
    members online
  • 19222
    guests online
  • 82
    new posts
  • 2881
    free games played
Join the club

Highest Community Rated Online Casinos

Swipe left or right to see more

Latest forum posts

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language

Search

Search Results

39012170