B2C and B2B to be split in licensing process

The Alderney Gambling Control Commission has unveiled details of its new online gambling licensing framework, using the Gaming Executive Summit in Madrid this week as its platform.

The new licensing framework separates the licensing process into two distinct areas, i.e. the entity having a relationship with the player (B2C) and the entity effecting gambling on its gambling platform (B2B). These will now require separate licences, thus allowing the AGCC to tailor licences to the specific focus of each gaming company that applies.

AGCC Chief Executive, Andre Wilsenach commented: "We conducted a detailed study of the industry and the regulatory landscape, both of which are changing very rapidly, and we felt it timely to take a fresh look at our licensing framework.

"There were several key developments which influenced our thinking:

* firstly the emergence of new regulations and licensing regimes in Europe and further afield – a trend we can only see increasing;

* secondly, the entry to market of media companies who are new players in the eGambling industry.

"We are also seeing increasing numbers of specialist service providers and a growth in network gaming. All of this calls for a new approach to deal with the technical requirements and business models in evidence. We were also keen to strengthen our regulatory oversight on games and services not necessarily delivered from our jurisdiction in order to provide a high level of robust player protections."

Robin Le Prevost, the Head of E-Commerce Development on Alderney said "I believe that what we have created has the ability to change the way online gambling regulation is conducted in the future. We have taken a fresh look at how the business is conducted and developed a model which sits comfortably with the varied and changing requirements of players, other jurisdictions and the industry.

"With our telecommunication and technical resources, a favourable tax structure and now a regulatory framework for the 21st century we look forward to welcoming many more of the world's leading operators and service providers to Alderney."

More detail is available at www.gamblingcontrol.org

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