Online bookmaker and gaming company Victor Chandler has announced it is to become the official sponsor of Coca-Cola Championship football club Nottingham Forest for the season 09/10 for an initial one-year term for a significant six-figure sum.

Victor Chandler has secured a wide range of Nottingham Forest rights. The historic Victor Chandler brand will appear on Forest’s new home and away kits, as well as adult replica kits. The famous Victor Chandler script logo will have a major presence in The City Ground, and will become the In-Stadia betting partner. In addition Victor Chandler has plans for promotions and benefits for adult season ticket holders and fans purchasing the new home and away shirts.

Victor Chandler make Nottingham Forest a best price 40/1 to win the Championship this season, and 10/1 to be promoted to the Premier League by any means. They are 11/10 to finish above local rivals Derby County and Billy Davies is 16/1 to be the Championship Manager of the Month for August.

In addition to the sponsorship deal Victor Chandler also announce the appointment of Viv Anderson MBE as the company’s Football Ambassador. Anderson made 328 appearances for Nottingham Forest between 1974 and 1984 and was part of their dual European Cup winning team. Anderson commented “I am delighted to be working with Victor and his team. I obviously have a great affinity with Nottingham Forest and look forward to being involved with the club once more. Both Nottingham Forest and Victor Chandler are steeped in history and both of them definitely belong in the Premier League.”

Chairman Victor Chandler commented “I am delighted with the agreement to sponsor Nottingham Forest and to welcome Viv Anderson to the company. This deal means the Victor Chandler profile will be raised significantly in the UK, and comes at a great time with the imminent launch of my new website. I am also excited about the worldwide media opportunities the Championship now offers, particularly in the Far East. My only concern is offering the 40/1 top price about them winning the Championship this season!”

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