Affiliates could feel the pinch

Retroactive changes to affiliate marketers' contracts creating major waves.

Affiliate marketers - individual companies and webmasters who use their Internet websites to promote online gambling venues and direct would-be players to them - are becoming increasingly perturbed at the antics of affiliate programs - companies set up by casinos and poker rooms to provide marketing aids and administer payment to affiliate marketers.

The current furore is over the actions of certain affiliate programs that have unilaterally changed their contractual obligations to affiliates who have signed up with them, in many cases resulting in reduced earnings, affiliates claim.

So worrying have these unilateral changes to T&Cs become, that specialised websites like Affiliate Guard have set up monitoring regimes to keep an eye on major programs and flag any attempts to sneak in T&C changes that impact affiliate contracts.

One online gambling information portal with a broadly based membership that includes affiliate marketers and affiliate program managers in addition to online players has been among several where this deeply divisive issue has been debated.

The consensus among most players and affiliate marketers on the website appears to be that a program's contract with an affiliate marketer should offer the same two-way benefits as any contract....and that unilateral and unannounced changes to obligations agreed under said contract should not be tolerated.

The general opinion appears to be that affiliate programs that want to deviate from the original agreement with their affiliate marketers should only do so with their acquiesence, and the unannounced and retroactive imposition of new conditions that are possibly injurious to affiliates who are already contracted should be discouraged. Program managements need to seriously consider this aspect when dealing with affiliates with whom they already have a contractual agreement.

Generally draconian 'catch-all' clauses in agreements that permit program management to do more or less what it likes are also undesirable and conflict with the partnership ideals on which affiliate agreements should be based.

Companies that intend to introduce new terms and conditions to their contracts with affiliates can of course apply the new requirements to new affiliates signing up, but should not presume to impose same on existing affiliates. The correct course in the case of already contracted affiliates is to negotiate an arrangement acceptable to both program and affiliate, or use the contract's cancellation clauses to end the relationship.

Much can be gained by both affiliates and programs in addressing the issue in a disciplined and collaborative discussion rather than taking intractable and confrontational positions. Unfortunately it may be inevitable that there will be hotheads on both sides who will favour the combative approach without fully considering the other side's arguments.

Hopefully professionalism and sound business sense will apply all round as the situation develops, resulting in a fairer and more transparent system.

Live activity feed

  • No avatar small
  • No avatar small
    Bonanza game logo

    Bonanza Game Casino

    / 9 votes
  • Index
    "Drawing a line under this now.  Problem solved - see my private message to you.. "
  • Alenvers
    " MelissaN wrote: Hi claralie, The rep has been notified again and hope he'll get back to us soon with the clarification.  THANK You Melissa i see your post just  now ( 9 hours after) yes  sure there is a reaction  without an email or any explanation they cancelled my  pending winnings of  $200- this morning they was always in pending in my account. WOOOO real gentlemen - nothing at least as usual - they cant say the contrary of their last email i think.How explain that one day before as they rules said i am  not eligible for a bonus and one day after i am eligible ?and the problem is that i won the first day so how be clear when the second day i became eligible for  a  bigger bonus and that i have te permission to cashout ..but.nothing i lost.   there  will be any explanation I think:the only available that works in any same kind of   situation is that rules  can be changed as and when and how the casino wants - rules - no rules what importance  it was  a  freebie why will they pay ?i am stupid this is  the explanation. "
  • No avatar small
    Sign Up Bonus
    Lord lucky logo

    Lord Lucky Casino

    / 12 votes
  • Tumblr nsdzsdacgp1s7vusdo1 250
    Expires on 27th Oct 2016
    Vip stakes

    VIP Stakes

    / 279 votes
Swipe left or right to see more

lcb activities in the last 24 hours

  • 43
    new members
  • 586
    members online
  • 15827
    guests online
  • 117
    new posts
  • 18294
    free games played
Join the club

Highest Community Rated Online Casinos

Swipe left or right to see more

Latest forum posts

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language
Search Results