Online gambling marketing affiliates applaud change in policy

After weeks of at times heated discussion on Internet gambling message boards on the contentious subject of retroactive changes to existing affiliate marketing agreements by some affiliate programs, affiliates were this week applauding the preparedness of one program to reconsider its position.

Affiliate Guard, an independent website that monitors the T&Cs of affiliate programs, announced that Sophie Guedon, affiliate manager of Roxy Affiliates, had reviewed the program's new high roller policy and had reversed retroactive elements contained therein where these applied to existing affiliates.

Guedon advised affiliates:

"We would like to thank all affiliates that have contributed their feedback and constructive comments on the various forums regarding the recently introduced high roller policy on Roxy Affiliates.

"We have reviewed the high roller policy and have indeed taken the decision NOT to apply it retroactively.

"Roxy Affiliates has built up 7 years of trust and professional business standards by working together with our affiliates in achieving revenue for the brands that we promote and for our affiliates, and we will continue to maintain this integrity in the future.

"The high roller policy was introduced in conjunction with the increase of casino bet limits which were originally requested by some of our affiliates as a way of increasing revenue from high rollers.

"The increased bet limits may create volatility in revenue due to the fact that players can win or lose higher amounts and this can take place across more than one calendar month.

"We are of the understanding that affiliates are in favour of the high roller policy and its application, however they are not in favour of it being retroactive.

"As mentioned earlier, the high roller policy will only apply to new affiliates who have registered at Roxy Affiliates after the 1st of July 2009 (the date in our terms are being updated). The high roller policy has not been applied to any affiliates’ earnings to date this policy is currently being updated on our systems.

"We hope this will show our continuous commitment to our affiliates."

Arbitrary and at times even unannounced changes to affiliate program Terms and Conditions - the contract programs agree with affiliate marketers - has been under the microscope for some time now as various issues involving retroactive changes have surfaced, igniting fierce opposition from affiliates, who claim that in most cases they are disadvantaged by unilateral changes to their working conditions.

It has been repeatedly stressed that the affiliate - affiliate program relationship should be one defined by the concept of partnership, with consultation and transparency as cornerstones of the agreement.

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