Bodog goes Canadian

Canada the target in Bodog's latest brand expansion

Bodog Europe has announced the launch of the Bodog brand in the Canadian market, with Bodog.ca marking the 15-year anniversary of the Bodog brand, and just in time for the remainder of the CFL season and the beginning of the NFL and NHL seasons.

Bodog Europe md Keith McDonnell, commented: “We’re extremely excited to be able to bring the unique Bodog experience to Canadian players. Canadians are passionate sports fans and are extremely savvy consumers. I’m confident that we’re going to quickly earn Canadians’ loyalty and trust.”

Bodog.ca offers Canadian players access to world-class sports betting, a thriving and dynamic poker community, and a full Vegas-style casino with more than 80 web-based and downloadable games. Bodog Europe offers its players a simple, feature-rich sports betting product, offering a vast selection of sports betting opportunities across all major leagues and featuring live betting and an 80+ track Racebook.

McDonnell revealed that Bodog Europe had originally secured the rights to the “Bodog” brand for use in Europe only. However, when he learned of BodogBrand.com’s willingness to entertain proposals to license the brand for use within Canada, he was quick to act, and secured the exclusive Canadian license.

It is not clear how the arrangement with Bodog Europe affects the Mohawk Morris group, which also has interests in the brand.

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