PR included in marketing agreement

Online gambling software provider Connective has hired niche i-gaming marketing agency GameOn Marketing – to handle its marketing, PR and event management activities.

GameOn will be primarily responsible for generating PR opportunities that will not only raise Connective Games’ brand within the marketplace but also lead to the initiation of key introductions to industry peers and potential new clients. GameOn will also be devising a comprehensive marketing strategy that will incorporate a variety of initiatives including brand positioning, content creation, PR, advertising, event management and search engine optimisation.

Konstantin Zubarev, CEO at Connective, said: “Although we have been developing and implementing software on behalf of many of the industry’s leaders, we now feel that it’s time to develop our brand messaging further. GameOn Marketing truly understands this sector and has an enviable reputation of delivering an excellent and dedicated service to all its clients. I am really looking forward to working with the company to achieve all our marketing and sales objectives for 2009/10.”

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