Highest price paid for domain

Infomeda the top bidder for Casino.mobi.

Monicker, a domain broker and subsidiary of Oversee.net has revealed that the desirable domain Casino.mobi has been purchased by Infomeda Limited for $135 000.

Moniker founder Monte Cahn facilitated the transaction, which represents one of the highest prices paid to date for a .mobi name; other premium .mobi sales include Fun.mobi ($100 000 in 2007), RealEstate.mobi ($85 000 in 2007) and Tickets.mobi ($60 000 in 2008).

Infomeda plans to use the name as an online portal, with location-based information for bricks-and-mortar casino locations, reviews of mobile casinos as well as “fun money” casino-style games and gaming tools. The site has launched a beta version, and an official release is expected later this month.

“This is a very strong sale for both parties in this transaction,” said Cahn. “Gaming enthusiasts are very interested in online applications, and continually growing interest in the mobile Web indicates that the Casino.mobi site will perform well when it launches.”

Trey Harvin, the chief exec of dotMobi supported Cahn's view, saying: “It’s great to see the value of .mobi names recognized in dollars. It’s even more meaningful to see the name used to identify content that takes advantage of mobile phones and gives game-players a one-of-a-kind experience that can’t be duplicated on a desktop PC.”

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