Online sportsbetting site extends the hand of sponsorship
Mangas Gaming subsidiary Bet-at-home.com has extended the hand of sponsorship to the European Handball Federation in a two year deal that allows the online gambling firm to advertise its services in handball arenas throughout Europe for club matches in addition to all men's and women's EHF Champions League matches
The agreement also covers other club competitions such as the EHF Cup, the Cup Winners' Cup and the Challenge Cup as well as for the European Cup finals.
“We are very proud and satisfied to have Bet-At-Home.com back in the boat,” said Peter Vargo, Marketing Managing Director for the EHF. “The previous partner from the field of online sportsbetting was asked for early termination due to a strategic change planned by the company.
“Bet-At-Home.com has shown its dedication towards handball on several occasions and we have very positive experience from our earlier period of cooperation. We are looking forward to a fruitful partnership where the two parties shall reach the common goals set out.”
The deal will also see Bet-At-Home.com present live matches from the EHF Champions League for free via an Internet streaming platform at EHFTV.com.
Jochen Dickinger, Chief Executive Officer for Bet-At-Home.com said: “Handball plays an important role in our sponsoring strategy because our core markets in Eastern Europe, Germany and Spain take a great interest.
“Currently, we are a sponsoring partner of the Romanian and Czech Handball Federations and the Handball League of Spain. We also had a very good experience with the World Championships in Croatia. Due to a great television presence, combined with on-site promotion activities, we will be able to extend our position on the markets further on.”
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