The Income Access affiliate program has launched an innovative communications initiative.
Engaging and communicating with a range of online gambling parties is the motivation for the latest initiative launched by the independent affiliate program Income Access, which has announced the introduction of an online video channel and industry blog.
The company says that its latest tactical move is aimed at more actively participating in the wider online gaming community. "Through these content channels, Income Access intends to engage other industry players and stimulate discussion about some of the issues facing the industry," a company statement claims.
Nicky Senyard, CEO of Income Access is enthusiastic about the move: "The online gaming industry is such a dynamic and interesting one. By offering this multi-media content we will be able to spread awareness about topical issues and give back to that community," she said this week.
The Income Access video channel features high-definition video interviews with major industry players. The first series of video interviews has launched and will continue to run over the coming weeks. All video interviews have also been optimised for mobile phone distribution.
The interviews are additionally being published on a new Income Access blog. Featuring news and commentary from the online gaming industry, this blog will deal with online gaming issues that transcend marketing. Categories include industry trends, legislation, news, technology and video.
This first series of video interviews was filmed at the Next Generation in Gambling conference in Montreal, and features several industry personalities and their perspectives on major industry issues.