Mr. Green.com, the online casino started by two of the Betsson founders, has received an unexpected accolade from the Scandinavian Interactive Media Event (SIME) business awards committee in its selection for the 'Rising Stars of the North' awards this year.
SIME is Northern Europe's largest event focused on the Internet and digital business opportunities. First held in 1996, the event brings more than 2 000 decision-makers, entrepreneurs and journalists together in Scandinavian destinations such as Stockholm, Copenhagen and Helsinki to meet, close business deals and listen to globally respected speakers.
The theme for this year is "Knowledge is the key differentiator".
Selected from hundreds of possible contenders assessed by the awards committee, Mr. Green is the only gambling operation on the final list of 36 companies from which the 'Rising Star of the North' winner will be chosen.
Among the competition are super-start-ups and top companies like Spotify, Twingly and Muxlim.
SIME awards winners are classified in two different categories: the SIME Grand Prize, which goes to the large corporation in the Nordics that has optimally used digital strategies to strengthen its business activities, and the SIME Rising Star of the North, which goes to the young Nordic company which the jury sees as the most promising for the future.
The jury alone selects the companies to be assessed, without receiving nominations. Several hundred companies are studied in depth to reach the final list of 36.
In its preliminary assessment of Mr. Green.com, the jury said:
"Mr Green is the fastest growing online gambling company in Norway and Sweden, in spite of a very late start (2008) and fierce competition.
"A focus on design, look and feel, brand uniqueness and responsible gaming and an ethical gambling offering made the difference. The company is currently rolled out over Europe (SE, AT, NO ready, UK, FI and ES happening this fall).
"Internetworld rated Mr Green Sweden’s best gambling web site, beating Svenska Spel (national monopoly), Betsson, Expekt and Unibet.
"Mr Green has created its own successful solution for seamless integration of games from different vendors. [It is] international today and has a potential to expand into new markets."
The final awards ceremony will take place 12 November at Café Opera in Stockholm.
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