New mobile software improves delivery

Edinburgh-based technology firm Rapid Mobile Media Ltd, is marketing an innovative range of mobile application and service delivery software platforms, branded ThinkPhone Design, ThinkPhone Deliver and ThinkPhone Direct. The new platforms make it easy for operators to deliver high quality interactive mobile Internet sites and downloadable applications to all types of handsets automatically, providing engaging services for end users.

ThinkPhone Design is a framework for the development of rich, interactive mobile applications that can be automatically provisioned to any suitable mobile phone through the associated ThinkPhone Deliver platform. The ThinkPhone development philosophy focuses on user interaction to create easy to use, intuitive applications. Porting and testing effort is minimised because of a provisioning process which automatically optimises applications at the point of delivery to match the individual handset capabilities. ThinkPhone Design includes a user interface framework with data presentation and effects components and a full communications infrastructure with end-to-end security.

"There are significant challenges in delivering easy to use services to an increasingly diverse universe of mobile phone types," said Dr. Richard M. Marshall, Founder and CTO of Rapid Mobile Media. "Our unique self-learning device knowledge database underpins all of our ThinkPhone platforms. This not only enables automatic application and content optimisation, but ensures support for new phones as they enter the market, without any intervention or further engineering costs."

ThinkPhone Deliver is a complete application management and provisioning platform, ensuring the best possible experience in the easy download and execution of mobile applications, with new mobile phone types being automatically supported by the platform. ThinkPhone Deliver's complete infrastructure includes automated application delivery, web-based management console and the ability to re-brand and localise downloads as they are personalised to the individual user and their device.

ThinkPhone Direct is a content management platform for the delivery of rich mobile internet services for all mobile phone types. The platform allows content providers to focus on delivering quality material while automatically optimising the user experience. The white label software platform can be integrated into an operator's existing infrastructure and is capable of automatically reskinning and delivering multiple related mobile internet sites.

"Proven commercial deployments demonstrate how our ThinkPhone application and service delivery platforms enable our customers to engage with mobile users," said Jeremy Copp, CEO of Rapid Mobile Media. "As well as delivering services such as Metro Mobile, Betfair Mobile and the Jackpotjoy mobile portfolio, the ThinkPhone platforms are fully integrated with Ad360, our mobile advertising platform."

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