Devilfish implements monthly newsletter

SmartFocus software will be used to send 100 000 newsletters a month

SmartFOCUS, a multi-channel marketing software provider, has been chosen by b2b services supplier Devilfish Gaming to help deliver cost effective and targeted monthly newsletter campaigns.

Devilfish has implemented the smartFOCUS software to increase the effectiveness of its communications and increase customer retention, a vital concern in the increasingly competitive online gaming industry.

Prior to implementing smartFOCUS, Devilfish had no technical newsletter system in place. The gaming site was looking for a scalable and affordable way to regularly announce special offers and customer announcements, with the objective of sending around 100 000 emails a month.

Using powerful email marketing software provided by smartFOCUS, the team operating the software at Devilfish is able to monitor the click-through and open rates of the newsletter, as well as drill down for further analysis. The e-newsletters are being rolled out across all of Devilfish’s non-US markets, including Europe and Asia.

Paul Barnes, CEO for Devilfish Gaming plc said: “In online gaming, it’s important to communicate with customers and smartFOCUS has helped us do this much more effectively. As a result, we have increased customer retention. Being able to segment our database allows us to accurately target customers with information that is relevant to them, and this is something they appreciate.”

Live activity feed

Swipe left or right to see more

lcb activities in the last 24 hours

  • 21
    new members
  • 477
    members online
  • 8669
    guests online
  • 113
    new posts
  • 2293
    free games played
Join the club

Highest Community Rated Online Casinos

Swipe left or right to see more

Latest forum posts

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language

Search

Search Results

39012170