- innovative customisable casino and social network combined

Mybetboo's imminent debut of a customising idea is sure to catch the industry's attention

Gaming VC subsidiary Betboo is currently promoting what it boasts is a new online gambling idea due for launch on December 1st this year - a free service that allows online gamblers to create their own casino, sports book, bingo or poker room.

The concept is not new, however; Microgaming introduced its own player-customisable online casino last year.

Branded Mybetboo, the new software allows the player to give rein to creative flair and build a very personal gambling ambience to enjoy - and of course bet on - either with friends or alone.

Users can import their contacts from Gmail, Yahoo and MSN straight to their private members list and start attracting friends immediately.

Company spokesmen claim that Mybetboo has a remarkably user-friendly and intuitive interface through a unique grid system patented by the developers. This is apparently a vertical rectangle of 54 empty spaces where users can drag and drop different elements as they build their sites, including the insertion of Youtube videos, Flickr galleries, Twitter feeds and games from the Playtech casino and poker inventory.

Users are offered a minimum of 5 different presentations, and even a dedicated url with audience metrics and promotional aids. The idea is to generate interest, reaching out to peers in a fast and effective way, says Guto Araki, a member of the creative team. He added that the software furnishes users with a control panel through which sign-ups and how much they spent can be monitored in real time.

Almir Ribeiro, CEO of, says that the Mybetboo concept promotes the open development of drag and drop games and applications, also known as "pills."

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