Foothold in Italian Market for NetEnt

Italy's biggest remote gaming provider signs up

Swedish online gambling software provider Net Entertainment reports that it has signed up Microgame - arguably the largest remote gaming provider in Italy - for an online casino on the popular CasinoModule platform.

The agreement gives NetEnt a useful foothold in the Italian market for the first time.

Microgame was founded in 1996 and boasts more than 1.3 million game accounts, with a market share of 25 percent in online poker and 28 percent in online sportsbetting.

In the reporting year 2008 the group generated gross gaming revenues of over Euro 85 million. The company operates under the licensing and authority of Italy's Autonomous Administration of State Monopolies (AAMS).

“Gambling is huge in Italy and is expected to generate a gross gaming yield exceeding Euro 17 billion in 2009, making it the country’s third largest industry," said Net Entertainment chief executive Johan Öhman. "In light of this, it is obviously extra encouraging that one of the dominant incumbents selects Net Entertainment as their strategic casino partner.”

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