London base for new global support

Mikael Pawlo, managing director of the Mr. Green online casino, has announced major changes to the company's customer relationship management structure which will see a new London-based support centre headed by a highly experienced addition to the executive team at Mr. Green.

The support centre will service all Mr. Green operations, including those involved in its recent entry into the rapidly expanding Nordic market.

Stina Reutercrona has been appointed to head the new centre, reporting directly to Pawlo. With experience at top Scandinavian companies Telenor, Glocalnet and Scandinavian Airlines (SAS), Reutercrona will lead the further development of a new CRM system and set up the London base.

"I have gained useful experiences through my previous assignments which will be very useful in establishing a new CRM strategy for Mr Green to enhance the customer service," Reutercrona said of her appointment this week. "Mr Green has enjoyed a substantial increase in new customers and through this effort we aim to continue establishing ourselves as a responsible and customer-friendly online casino," she said.

Pawlo said that the company, the brainchild of two of the founders of the Betsson group, has expanded "incredibly fast" over the past year and consequently needed to expand and enhance customer relations services.

"Stina Reutercrona has the perfect background and through this management appointment we take the next step towards becoming more accessible in our customer relations," he added.

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