Facebook integration for GameLogic

Social networking a potent marketing platform

The US interactive marketing services provider GameLogic, Inc., has completed an integration initiative with the popular social networking site Facebook, clearing the way for the use of its PlayAway, PlayerVantage and New Play suite of products. These programs extend GameLogic’s Internet player/database marketing platform to the rapidly growing world of social media.

“Regulated gaming operators face a myriad of challenges in building an effective presence in today’s many media channels. Media is more fragmented than ever, but social media sites are emerging as robust interactive channels with direct access to the consumer,” said John E. Taylor, Jr., president and chief executive officer of GameLogic. “With GameLogic’s new Facebook integration, casinos and lotteries can now effectively harness this popular media channel with little or no effort.”

The company believes that by using its technology, Facebook could become the foundation for a much richer and meaningful player engagement with point balances, marketing calendars, coupon awards and sponsored games/tournaments. In addition to existing players, gaming operators will be able to leverage the viral nature of social networking to attract prospective new club members in a personalised, engaging way.

Facebook has over 300 million registered users, half of which log in on any given day, with the fastest growing demographic being people of age 35 years and older.

According to Taylor, “Gaming operators must associate themselves with content that engages, coupled with a marketing strategy to effectively monetize those interactions. Through our integrated approach, a gaming operator’s most active players become viral advocates within the social space. This is a truly revolutionary step for land-based casino and lottery marketing initiatives. We see a unique opportunity to help our clients immediately leverage this growing channel in a way that is material to their bottom line.”

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