New betting channel for UK

SIS supports launch of for British sports betters

The Betting Channel - a new dedicated multi-sports betting television service - has launched with support from Satellite Information Services Ltd, outside broadcast production providers for the British Broadcasting Corporation.

The channel has begun streaming via The Betting, initially broadcasting from 9am to 11am, Monday to Saturday - with plans to lengthen the programming output to six hours a day. Along with technology partners SIS, The Betting Channel also aims to expand the breadth of its content to deliver betting-focused programming to both punters and bookmakers.

The concept is the result of several years planning by former Sky Sports and Liverpool TV presenter Alan Bentley. Since setting up his own production company in 2001, he has been working towards the idea of an online platform to provide entertaining and informative betting comment and live updated odds.

Alan himself anchors the live magazine show from its London studio alongside co-host Simone Thomas. The pair will be regularly assisted by a host of sports and betting journalists including legendary pundit Alan Brazil, The Racing Post’s Mark ‘Couch’ Winstanley and former Arsenal hero Perry Groves.

Internet TV is only considered the very start for The Betting Channel and the team’s extensive future plans include the provision of bespoke content for bookmaker partners, the launch of an affiliate scheme, expansion of the website and SMS and mobile content syndication.

“After such a long time spent working on this project it’s a very exciting time for the whole team and me personally,” Bentley said this week. “We believe the immediacy of our offering will prove attractive because punters will be able to obtain continually updated sports news and odds as soon as the news breaks. And by using an internet platform to broadcast we offer an immediate global reach."

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