Paddy Power and Liverpool FC signed new sponsorship deal

Having parted company two seasons ago, Paddy Power plc and Liverpool FC came together again this week in a new sponsorship deal which replaces Liverpool's most recent agreement with rival online betting group Unibet.

Matt Cunliffe, customer acquisitions manager for Paddy Power, said his company was pleased to team up again with the Champions League finalists, adding, "We're delighted to be working with Liverpool again. The partnership was as successful commercially as Liverpool were on the pitch when we last worked with the club."

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