Creative approach by to retain their players

Ad agency contracted to boost online acquisition and retention

NetPlayTV plc's popular interactive television gambling venue is developing a range of marketing materials aimed at better acquisition and retention of punters.

SuperCasino runs a live television station that allows viewers to play roulette from home and operates more roulette, blackjack and slots games on its website.

With a move to London on the cards (see previous InfoPowa reports) NetPlayTV has engaged the services of ad agency This Creative to create an online and offline acquisition and retention campaign which will roll out this month, reports the marketing publication Drum.

The work features SuperCasino's TV presenters and was photographed in a disused power station in London.

"The creative approach was to execute stylish photography and typography to portray the stars of the TV show and keep the overall message simple but very visually effective," said This Creative's co-founder, Warren Lomax.

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language
Search Results