888.com announce new mini game

"Damn Small Blackjack" to feature in new marketing intiatives

Trebax Innovations Ltd., which devises player acquisition strategies and software applications through its Damn Small Games mini-game platform, has launched a new game in the series dubbed "Damned Small Blackjack."

The launch is in conjunction with 888 Holdings plc and is to feature in new marketing efforts to promote the company's new branding.

A spokesperson for 888 said this week: “The launch of Damn Small Blackjack reaffirms our commitment to our affiliate base and our customers to bring the utmost innovation and excitement to our marketing and games.”

Damn Small Blackjack is a blackjack mini game placed within advertising banners or widget boxes that allows players to play real, free multiplayer blackjack. The game is optimised to present bonuses based on game play for real money sign ups.

“We believe Damn Small Blackjack is not only the newest, but most innovative product to date," said Trebax chief marketing officer Alexander Wheldon. "We are proud to launch this exciting new addition to our product suite with such a reputable brand like 888.

“This product is something new that allows brands like 888 to expand the gaming experience outside of its software, and lets players really feel the excitement experienced within the game.”

The product will be immediately available on 888’s affiliate network.

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