Andersson's mission is to increase the revenue and profitability of the company.

The former marketing manager of Expekt.com, Jorgenn Andersson, has been appointed as the new CEO of Redbet, the Swedish online casino and gambling group, and will take up his responsibilities at the end of this (April) month.

He replaces Thorvald Bohlin.

Andersson says of his appointment: "I look forward to step in as the new CEO of Redbet, which after a comprehensive restructuring is now ready to seriously move forward its position. My mission includes both to increase the revenue and profitability which suits me perfectly considering my background.

Outgoing chief executive Bohlin, who is to remain on the company's board of directors, commented that when he joined Redbet over a year ago his mission was very clear - to clean up and lay the foundation for a sustainable strategy and to create conditions for profitable growth. He said that this had been achieved and it was therefore time for him hand over the baton.

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