St Minver introduced Citadel to its banking options

One of the top European white labeler management companies in the industry, the Gibraltar-based St Minver, has contracted for instant Internet banking services from ESI subsidiary Citadel Commerce Corp.

Citadel's Instant Internet Banking product is a new low cost payment solution for online gambling that provides the capability for international consumers to instantly and securely pay for purchased items using their Internet bank account. The service encompasses a white labeled payment interface that can be easily and rapidly integrated directly into merchant sites, along with a sophisticated fully automated backend that supports and reconciles a large network of international bank accounts, handles foreign currencies, and supports international treasury management functions.

The consumer downloads Citadel's proprietary Payment Assistant and it is subsequently used to securely and automatically complete the required data fields and to ensure the payment is immediately credited.

"Our diversity of international clients means that we have to provide cutting edge payment solutions to allow their consumers in many countries to be able to make immediate payments," says Sean Randall, Operations Director for St Minver. "Citadel's approach with this unique solution has meant that we can rollout out this service quickly and easily for our clients and ultimately assist in improving the player's experience".

Michael Meeks, President of Citadel Commerce said: "We feel Instant Internet Banking provides an immediate and cost effective international payment solution which no other payment processor or bank can offer. We have been able to create a world class solution, and look forward to working with St Minver to evolve the product to suit their growing business."

St Minver is the operator of one of Europe's largest poker networks and the world's biggest bingo network and is a supplier of fully-managed 'white label' gaming solutions to high profile partners, including Yahoo! Games,, Virgin Games and Littlewoods. St Minver also partners with major media groups in Spain, Scandinavia, Latin America, Russia and Eastern Europe. Operating under a Gibraltar gaming license, St Minver manages player liquidity, tournaments, customer service and promotions across a European network of 96 poker, bingo and casino sites.

St Minver is owned by GTECH, a gaming technology and services company, providing innovative technology, creative content, and superior service delivery.

The deal follows news earlier in the week that Devilfish Gaming, a United Kingdom-based online poker operator, is to integrate Neteller's 1Pay e-wallet system onto its Web site soon.

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